Artist Glow-Up Program, February - May 2023
Session 1: February 9th, 6pm - 7:30pm EST
Welcome! Program Overview, Goal Setting + Self Reflection
Introductions
Review program schedule + login info to access portal
Outline long-term + short-term goals
Guided journal prompts centered on limiting beliefs + creative blocks
Session 2: February 16th, 6pm - 7:30pm EST
Submitting Your Work
Working in collections
How to effectively photograph artwork for a cohesive series of work
Different versions of bio/statement
Selecting the right opportunities for your art career
Tracking submissions
Session 3: February 23, 6pm - 7:30pm EST
Website Design + Email Marketing
Creating a professional website
Concrete strategies + examples
How to expand your audience using email marketing
Session 4: March 9, 6pm - 7:30pm EST
Money Mindset with Marina: Attracting Opportunities + Manifesting Abundance
Guest Speaker - Marina Press Granger, NYC-based Art Advisor & former gallery director
Getting clarity around earning money from art sales
Strengthening your mindset to attract the right opportunities + collectors
Scarcity vs. Abundance mindset
Session 5: March 16, 6pm - 7:30pm EST
Social Media with Sari: How to Optimize Instagram to Grow Your Art Sales
Guest Speaker - Sari Shryack, Austin TX based Artist & Educator
Optimizing social media to grow your audience
Selling artwork via Instagram
Turning interested admirers into collectors
Session 6: March 23, 6pm - 7:30pm EST
Selling Artwork (part 1)
Selling your work directly via website + social media
How to release collections of work throughout the year, the studio-sale approach
Promoting collection releases via social media
Utilizing email marketing to sell to build investment + boost sales
Session 7: April 6, 6pm - 7:30pm EST
Selling Artwork (part 2)
Selling your work directly via website + social media (continued)
How to release collections of work throughout the year, the studio-sale approach (continued)
Promoting collection releases via social media (continued)
Utilizing email marketing to sell to build investment + boost sales (continued)
Session 8: April 13, 6pm - 7:30pm EST
Art & Business Management with Stephen Fry: Tracking Your Art Income
Guest Speaker Stephen Fry, Art & Business Management
Managing the financial side of your art career
Setting target goals and tracking income
What you need to get started + stay organied
Session 9: May 4, 6pm - 7:30pm EST
Pitching with Alicia: Writing a Powerful & Professional Pitch
Guest Speaker Alicia Puig, Founder & CEO of PxP Contemporary Gallery
Pitching your work to increase visibility
How to write a professional + effective pitch email
Do’s and don'ts of pitching your work
Session 10: May 11, 6pm - 7:30pm EST
Approaching Galleries
Creating a digital portfolio for your work
How to approach galleries via email: best practices
Building connections with curators and galleries online
Session 11: May 18, 6pm - 7:30pm EST
Artist Talks: Presenting Your Work & Receiving Feedback
5 minute presentation of your artwork
Q&A for each artist
Details to follow
Session 12: May 25, 6pm - 7:30pm EST
Building a Sustainable Art Career + Final Check-in
Strategies for building a career that is manageable + sustainable
Final check-in with the group
Group exhibition w/guest curator, Summer 2023